{"id":174959,"date":"2026-03-24T13:15:36","date_gmt":"2026-03-24T13:15:36","guid":{"rendered":"https:\/\/dmg.pro\/portfolio\/isosport-energy-for-every-day\/"},"modified":"2026-09-01T09:02:57","modified_gmt":"2026-09-01T09:02:57","slug":"isosport-energy-for-every-day","status":"publish","type":"portfolio","link":"https:\/\/dmg.pro\/en\/portfolio\/isosport-energy-for-every-day\/","title":{"rendered":"Isosport Energy for every day"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;70&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;5&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;5&#8243; back_color=&#8221;color-jevc&#8221; back_image=&#8221;172211&#8243; overlay_color=&#8221;color-jevc&#8221; overlay_alpha=&#8221;46&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; top_divider=&#8221;gradient&#8221; bottom_divider=&#8221;gradient&#8221; content_parallax=&#8221;1&#8243; content_parallax_safe=&#8221;yes&#8221; uncode_shortcode_id=&#8221;175547&#8243; back_color_type=&#8221;uncode-palette&#8221; overlay_color_type=&#8221;uncode-palette&#8221; front_end_with_slider=&#8221;true&#8221; el_class=&#8221;mobile-flex-bottom&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;bottom&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;194733&#8243;][uncode_slider slider_type=&#8221;fade&#8221; slider_interval=&#8221;0&#8243; slider_navspeed=&#8221;400&#8243; advanced_nav=&#8221;yes&#8221; el_id1=&#8221;slider-111384&#8243; el_id=&#8221;slider-111384&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; limit_content=&#8221;&#8221; front_end_with_slider=&#8221;true&#8221; uncode_shortcode_id=&#8221;519924&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; position_vertical=&#8221;bottom&#8221; gutter_size=&#8221;2&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;8\/12&#8243; uncode_shortcode_id=&#8221;193089&#8243;][vc_custom_heading heading_semantic=&#8221;h1&#8243; text_size=&#8221;fontsize-875691&#8243; text_weight=&#8221;700&#8243; css_animation=&#8221;perspective&#8221; animation_speed=&#8221;1000&#8243; uncode_shortcode_id=&#8221;108735&#8243;]Isosport Energy for every day[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_use_pixel=&#8221;yes&#8221; position_horizontal=&#8221;left&#8221; position_vertical=&#8221;bottom&#8221; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; animation_delay=&#8221;800&#8243; width=&#8221;4\/12&#8243; uncode_shortcode_id=&#8221;107349&#8243; column_width_pixel=&#8221;400&#8243;][vc_custom_heading text_size=&#8221;fontsize-155944&#8243; text_weight=&#8221;400&#8243; text_height=&#8221;fontheight-357766&#8243; uncode_shortcode_id=&#8221;535473&#8243;]Strategic national campaign with 2M Reach and double-digit frequency for Isosport[\/vc_custom_heading][vc_button size=&#8221;btn-lg&#8221; radius=&#8221;btn-circle&#8221; hover_fx=&#8221;full-colored&#8221; custom_typo=&#8221;yes&#8221; font_family=&#8221;font-164090&#8243; font_weight=&#8221;500&#8243; border_width=&#8221;0&#8243; scale_mobile=&#8221;no&#8221; link=&#8221;url:%2302|title:About%20Business|&#8221; uncode_shortcode_id=&#8221;518884&#8243;]Find out more[\/vc_button][vc_empty_space empty_h=&#8221;2&#8243;][\/vc_column_inner][\/vc_row_inner][\/uncode_slider][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;873728&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;204144&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;5&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;111549&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;151590&#8243;][vc_column_text uncode_shortcode_id=&#8221;290033&#8243;]Isosport&#8217;s first national brand campaign achieved exceptional market visibility through large-scale video production and a precise media mix, establishing functional beverages as an essential part of dynamic everyday life.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;106322&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;172170&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;379727&#8243;][vc_custom_heading heading_semantic=&#8221;h5&#8243; text_size=&#8221;fontsize-138925&#8243; uncode_shortcode_id=&#8221;186954&#8243; subheading=&#8221;Isosport&#8221;]<\/p>\n<h4>Brand<\/h4>\n<p>[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;918446&#8243;][vc_custom_heading heading_semantic=&#8221;h5&#8243; text_size=&#8221;fontsize-138925&#8243; uncode_shortcode_id=&#8221;148252&#8243; subheading=&#8221;2025&#8243;]<\/p>\n<h4>Year<\/h4>\n<p>[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;330645&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;653427&#8243;][vc_custom_heading heading_semantic=&#8221;h5&#8243; text_size=&#8221;fontsize-138925&#8243; uncode_shortcode_id=&#8221;211839&#8243; subheading=&#8221;Production of functional beverages (energy and isotonic)&#8221;]<\/p>\n<h4>Sector<\/h4>\n<p>[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;198115&#8243;][vc_custom_heading heading_semantic=&#8221;h5&#8243; text_size=&#8221;fontsize-138925&#8243; uncode_shortcode_id=&#8221;212904&#8243; subheading=&#8221;B2C (FMCG)&#8221;]<\/p>\n<h4>Market<\/h4>\n<p>[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;4&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;201142&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;4&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;alpha-anim&#8221; animation_speed=&#8221;1600&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;121927&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; limit_content=&#8221;&#8221; uncode_shortcode_id=&#8221;114729&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; border_style=&#8221;solid&#8221; preserve_border=&#8221;yes&#8221; preserve_border_tablet=&#8221;yes&#8221; preserve_border_mobile=&#8221;yes&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;3&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;337599&#8243; css=&#8221;.vc_custom_1775637784439{border-left-width: 1px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;}&#8221; border_color_type=&#8221;uncode-solid&#8221; border_color_solid=&#8221;#d6d7d9&#8243;][vc_custom_heading text_color=&#8221;color-969132&#8243; heading_semantic=&#8221;h5&#8243; text_size=&#8221;fontsize-160000&#8243; text_transform=&#8221;uppercase&#8221; text_space=&#8221;fontspace-135905&#8243; uncode_shortcode_id=&#8221;113178&#8243; text_color_type=&#8221;uncode-palette&#8221;]Media results[\/vc_custom_heading][uncode_counter value=&#8221;2&#8243; counter_color=&#8221;&#8221; semantic=&#8221;h4&#8243; size=&#8221;custom&#8221; weight=&#8221;400&#8243; height=&#8221;fontheight-179065&#8243; uncode_shortcode_id=&#8221;187297&#8243; heading_custom_size=&#8221;clamp(2.5rem, -2rem + 7.5vw, 5.5rem)&#8221; suffix=&#8221;+&#8221;][vc_custom_heading text_size=&#8221;custom&#8221; text_weight=&#8221;400&#8243; uncode_shortcode_id=&#8221;225739&#8243; heading_custom_size=&#8221;clamp(1.875rem, 1.4063rem + 0.7813vw, 2.1875rem)&#8221;]Mln. unique users[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;400&#8243; text_height=&#8221;fontheight-357766&#8243; uncode_shortcode_id=&#8221;227099&#8243; heading_custom_size=&#8221;clamp(1.125rem, 0.5625rem + 0.9375vw, 1.5rem)&#8221; text_color_type=&#8221;uncode-solid&#8221; text_color_solid=&#8221;#5b616b&#8221;]10+ frequancy of contact[\/vc_custom_heading][vc_empty_space][vc_button button_color=&#8221;color-969132&#8243; size=&#8221;btn-lg&#8221; radius=&#8221;btn-circle&#8221; hover_fx=&#8221;full-colored&#8221; custom_typo=&#8221;yes&#8221; font_family=&#8221;font-164090&#8243; font_weight=&#8221;500&#8243; border_width=&#8221;0&#8243; icon_position=&#8221;right&#8221; scale_mobile=&#8221;no&#8221; link=&#8221;url:https%3A%2F%2Fdmg.pro%2Fen%2Fservices%2Fmedia-digital-and-client-acquisition%2F|title:Media%2C%20digital%20and%20client%20acquisition|&#8221; uncode_shortcode_id=&#8221;539434&#8243; button_color_type=&#8221;uncode-palette&#8221; icon=&#8221;fa fa-arrow-right2&#8243;]Media solutions[\/vc_button][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; border_style=&#8221;solid&#8221; preserve_border=&#8221;yes&#8221; preserve_border_tablet=&#8221;yes&#8221; preserve_border_mobile=&#8221;yes&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;3&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;155832&#8243; css=&#8221;.vc_custom_1743090694893{border-left-width: 1px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;}&#8221; border_color_type=&#8221;uncode-solid&#8221; border_color_solid=&#8221;#d6d7d9&#8243;][vc_custom_heading text_color=&#8221;color-969132&#8243; heading_semantic=&#8221;h5&#8243; text_size=&#8221;fontsize-160000&#8243; text_transform=&#8221;uppercase&#8221; text_space=&#8221;fontspace-135905&#8243; uncode_shortcode_id=&#8221;207457&#8243; text_color_type=&#8221;uncode-palette&#8221;]Media results[\/vc_custom_heading][uncode_counter value=&#8221;32&#8243; counter_color=&#8221;&#8221; semantic=&#8221;h4&#8243; size=&#8221;custom&#8221; weight=&#8221;400&#8243; height=&#8221;fontheight-179065&#8243; uncode_shortcode_id=&#8221;309081&#8243; heading_custom_size=&#8221;clamp(2.5rem, -2rem + 7.5vw, 5.5rem)&#8221; suffix=&#8221;+&#8221;][vc_custom_heading text_size=&#8221;custom&#8221; text_weight=&#8221;400&#8243; uncode_shortcode_id=&#8221;201209&#8243; heading_custom_size=&#8221;clamp(1.875rem, 1.4063rem + 0.7813vw, 2.1875rem)&#8221;]Mln. impressions[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;400&#8243; text_height=&#8221;fontheight-357766&#8243; uncode_shortcode_id=&#8221;292948&#8243; heading_custom_size=&#8221;clamp(1.125rem, 0.5625rem + 0.9375vw, 1.5rem)&#8221; text_color_type=&#8221;uncode-solid&#8221; text_color_solid=&#8221;#5b616b&#8221;]Achieved quality traffic to the client&#8217;s website[\/vc_custom_heading][vc_empty_space][vc_button button_color=&#8221;color-969132&#8243; size=&#8221;btn-lg&#8221; radius=&#8221;btn-circle&#8221; hover_fx=&#8221;full-colored&#8221; custom_typo=&#8221;yes&#8221; font_family=&#8221;font-164090&#8243; font_weight=&#8221;500&#8243; border_width=&#8221;0&#8243; icon_position=&#8221;right&#8221; scale_mobile=&#8221;no&#8221; link=&#8221;url:https%3A%2F%2Fdmg.pro%2Fen%2Fservices%2Fmedia-digital-and-client-acquisition%2F|title:Media%2C%20digital%20and%20client%20acquisition|&#8221; uncode_shortcode_id=&#8221;291391&#8243; button_color_type=&#8221;uncode-palette&#8221; icon=&#8221;fa fa-arrow-right2&#8243;]Media solutions[\/vc_button][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; border_style=&#8221;solid&#8221; preserve_border=&#8221;yes&#8221; preserve_border_tablet=&#8221;yes&#8221; preserve_border_mobile=&#8221;yes&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; align_medium=&#8221;align_left_tablet&#8221; medium_width=&#8221;3&#8243; align_mobile=&#8221;align_left_mobile&#8221; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;157782&#8243; css=&#8221;.vc_custom_1743090707390{border-left-width: 1px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;}&#8221; border_color_type=&#8221;uncode-solid&#8221; border_color_solid=&#8221;#d6d7d9&#8243;][vc_custom_heading text_color=&#8221;color-969132&#8243; heading_semantic=&#8221;h5&#8243; text_size=&#8221;fontsize-160000&#8243; text_transform=&#8221;uppercase&#8221; text_space=&#8221;fontspace-135905&#8243; uncode_shortcode_id=&#8221;114915&#8243; text_color_type=&#8221;uncode-palette&#8221;]Media results[\/vc_custom_heading][uncode_counter value=&#8221;80&#8243; counter_color=&#8221;&#8221; semantic=&#8221;h4&#8243; size=&#8221;custom&#8221; weight=&#8221;400&#8243; height=&#8221;fontheight-179065&#8243; uncode_shortcode_id=&#8221;486082&#8243; heading_custom_size=&#8221;clamp(2.5rem, -2rem + 7.5vw, 5.5rem)&#8221; suffix=&#8221;%&#8221;][vc_custom_heading text_size=&#8221;custom&#8221; text_weight=&#8221;400&#8243; uncode_shortcode_id=&#8221;714868&#8243; heading_custom_size=&#8221;clamp(1.875rem, 1.4063rem + 0.7813vw, 2.1875rem)&#8221;]Viewability \u0432 DV360 &#038; YouTube[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;400&#8243; text_height=&#8221;fontheight-357766&#8243; uncode_shortcode_id=&#8221;852693&#8243; heading_custom_size=&#8221;clamp(1.125rem, 0.5625rem + 0.9375vw, 1.5rem)&#8221; text_color_type=&#8221;uncode-solid&#8221; text_color_solid=&#8221;#5b616b&#8221;]Realized conversions for the campaign period[\/vc_custom_heading][vc_empty_space][vc_button button_color=&#8221;color-969132&#8243; size=&#8221;btn-lg&#8221; radius=&#8221;btn-circle&#8221; hover_fx=&#8221;full-colored&#8221; custom_typo=&#8221;yes&#8221; font_family=&#8221;font-164090&#8243; font_weight=&#8221;500&#8243; border_width=&#8221;0&#8243; icon_position=&#8221;right&#8221; scale_mobile=&#8221;no&#8221; link=&#8221;url:https%3A%2F%2Fdmg.pro%2Fen%2Fservices%2Fstrategic-consultations%2F|title:Strategic%20consultations|&#8221; uncode_shortcode_id=&#8221;588521&#8243; button_color_type=&#8221;uncode-palette&#8221; icon=&#8221;fa fa-arrow-right2&#8243;]Strategic marketing[\/vc_button][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;187320&#8243;][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;195357&#8243;][vc_custom_heading heading_semantic=&#8221;h1&#8243; text_size=&#8221;fontsize-138925&#8243; uncode_shortcode_id=&#8221;149537&#8243;]The task[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;196919&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;300184&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;207561&#8243;][vc_column_text uncode_shortcode_id=&#8221;177347&#8243;]<\/p>\n<h4><strong>How to establish a new player in the highly competitive functional beverage sector through a single campaign?<\/strong><\/h4>\n<p>Following a won pitch, DMG took on the responsibility for Isosport&#8217;s first large-scale presentation.<\/p>\n<p>The challenge was to turn the brand into a synonym for an active lifestyle, addressing both professional athletes and people with busy everyday lives. The main goal was to build an emotional connection (&#8216;Top of Mind&#8217;) that would transform the product from a functional liquid into &#8216;fuel&#8217; for personal success.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;101419&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;739419&#8243;][vc_custom_heading heading_semantic=&#8221;h4&#8243; text_size=&#8221;fontsize-138925&#8243; uncode_shortcode_id=&#8221;524746&#8243;]The solution[\/vc_custom_heading][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;300184&#8243;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text uncode_shortcode_id=&#8221;120200&#8243;]<\/p>\n<h4><strong>How to visualize the transition of energy in order to reach the mass market?<\/strong><\/h4>\n<p>We developed the creative concept &#8216;Energy for Every Day&#8217;, based on the idea of the relay &#8211; the energy passed from person to person. To achieve this, we produced 3 parallel stories with different characters (an off-road cyclist, a jogger, and a fitness enthusiast) who overcome their limits with the help of Isosport.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;109626&#8243;][vc_column_text uncode_shortcode_id=&#8221;163336&#8243;]<\/p>\n<h4><strong>How to structure a 6-month presence that does not lose momentum?<\/strong><\/h4>\n<p>We built a 360-degree media mix covering every touchpoint of the consumer&#8217;s daily life:<\/p>\n<ul>\n<li><strong>TV commercial<\/strong>: For mass reach and brand legitimation.<\/li>\n<li><strong>Digital ecosystem<\/strong>: Explosive presence on TikTok (for the youth audience), Meta, and YouTube.<\/li>\n<li><strong>Programmatic (DV360)<\/strong>: Utilizing banner formats and the innovative Connected TV (CTV) environment for precise interest-based and geolocation targeting.<\/li>\n<\/ul>\n<p><strong>We handled the full cycle of the project<\/strong>: from scripts and large-scale video production to strategic media planning and the purchase of TV and digital inventory.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;149062&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;194602&#8243;][vc_single_image media=&#8221;174954&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;278143&#8243;][vc_single_image media=&#8221;174955&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;176043&#8243;][vc_single_image media=&#8221;174956&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;518187&#8243;][\/vc_column][\/vc_row][vc_section back_color=&#8221;color-wayh&#8221; overlay_alpha=&#8221;50&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;737315&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;5&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;5&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;190956&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;989192&#8243; el_id=&#8221;02&#8243; el_class=&#8221;02&#8243;][vc_single_image media=&#8221;174957&#8243; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;one-one&#8221; advanced=&#8221;yes&#8221; media_overlay_opacity=&#8221;50&#8243; media_overlay_anim=&#8221;no&#8221; media_text_anim=&#8221;no&#8221; media_image_anim=&#8221;scroll&#8221; media_image_scroll_val=&#8221;2&#8243; media_padding=&#8221;2&#8243; uncode_shortcode_id=&#8221;147193&#8243;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;127301&#8243;][vc_custom_heading heading_semantic=&#8221;h1&#8243; text_size=&#8221;fontsize-138925&#8243; text_weight=&#8221;400&#8243; uncode_shortcode_id=&#8221;546728&#8243;]The results[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;h5&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;400&#8243; text_height=&#8221;fontheight-357766&#8243; uncode_shortcode_id=&#8221;118536&#8243; heading_custom_size=&#8221;clamp(1.125rem, 0.5625rem + 0.9375vw, 1.5rem)&#8221;]The campaign not only met its KPIs but also transformed Isosport&#8217;s market positioning:<\/p>\n<ul>\n<li><strong>National dominance<\/strong>: Reaching over 2 million unique users secured a critical mass of awareness. High engagement: The double-digit impression frequency (10+) reinforced the advertising message, turning Isosport into a recognizable choice on the shelf.<\/li>\n<li><strong>Commercial success<\/strong>: The client reported a steady upward trend in sales and increased interest from the distribution network.<\/li>\n<li><strong>From Workout to Chillout<\/strong>: We successfully positioned the beverage as suitable for every moment\u2014from intense workouts to active relaxation moments.<\/li>\n<\/ul>\n<p>[\/vc_custom_heading][vc_empty_space empty_h=&#8221;2&#8243; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221;][vc_button size=&#8221;link&#8221; btn_link_size=&#8221;h4&#8243; btn_link_underline=&#8221;btn-underline-out&#8221; custom_typo=&#8221;yes&#8221; font_family=&#8221;font-164090&#8243; font_weight=&#8221;500&#8243; scale_mobile=&#8221;no&#8221; link=&#8221;url:https%3A%2F%2Fdmg.pro%2Fen%2Fservices%2F|title:Services|&#8221; uncode_shortcode_id=&#8221;992651&#8243;]Find out about our services[\/vc_button][\/vc_column][\/vc_row][\/vc_section][vc_row row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;131765&#8243;][vc_column width=&#8221;1\/2&#8243;][vc_custom_heading uncode_shortcode_id=&#8221;192683&#8243;]The services[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;191886&#8243;][uncode_list icon=&#8221;fa fa-check-circle&#8221; uncode_shortcode_id=&#8221;885720&#8243;]<\/p>\n<ul>\n<li><strong>Full creative service<\/strong> and video production (TV commercials and digital formats).<\/li>\n<li> <strong>Strategic media planning<\/strong> and buying (TV, Digital, Programmatic).<\/li>\n<li><strong>Management of a 360\u00b0<\/strong> national campaign (6 months).<\/li>\n<li><strong>Programmatic advertising and Connected TV (CTV)<\/strong> through DV360.<\/li>\n<li><strong>Performance marketing<\/strong> in social networks (TikTok &#038; Meta Ads).<\/li>\n<li>Analysis of results and ROI optimization in real time.<\/li>\n<\/ul>\n<p>[\/uncode_list][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;628473&#8243;][vc_column width=&#8221;1\/2&#8243;][vc_custom_heading uncode_shortcode_id=&#8221;187114&#8243;]The team[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;820243&#8243;][vc_column_text uncode_shortcode_id=&#8221;553238&#8243;]<strong>Account Manager<\/strong>: Yana Logofetova<br \/>\n<strong>Digital Advertising<\/strong>: Natalia Kirilova<br \/>\n<strong>Producer<\/strong>: Valentin Todorov<br \/>\n<strong>Copywriting<\/strong>: Lora Traykova<br \/>\n<strong>Design<\/strong>: Aleksandra Dimitrova, Todor Kyurktchiev<br \/>\n<strong>Video<\/strong>: Kristian Georgiev[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;193780&#8243;][vc_gallery el_id=&#8221;gallery-748082&#8243; gutter_size=&#8221;3&#8243; single_overlay_opacity=&#8221;50&#8243; single_padding=&#8221;2&#8243; uncode_shortcode_id=&#8221;687930&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;70&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;5&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;5&#8243; back_color=&#8221;color-jevc&#8221; back_image=&#8221;172211&#8243; overlay_color=&#8221;color-jevc&#8221; overlay_alpha=&#8221;46&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; top_divider=&#8221;gradient&#8221; bottom_divider=&#8221;gradient&#8221; content_parallax=&#8221;1&#8243; content_parallax_safe=&#8221;yes&#8221; uncode_shortcode_id=&#8221;175547&#8243; [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":172209,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","footnotes":""},"portfolio_category":[592,593,595,596,597,607],"class_list":["post-174959","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-creative-and-design","portfolio_category-industries","portfolio_category-strategic-consultations","portfolio_category-services","portfolio_category-media-digital-and-client-acquisition","portfolio_category-lifestyle-and-fmcg"],"_links":{"self":[{"href":"https:\/\/dmg.pro\/en\/wp-json\/wp\/v2\/portfolio\/174959","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dmg.pro\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/dmg.pro\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/dmg.pro\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/dmg.pro\/en\/wp-json\/wp\/v2\/comments?post=174959"}],"version-history":[{"count":7,"href":"https:\/\/dmg.pro\/en\/wp-json\/wp\/v2\/portfolio\/174959\/revisions"}],"predecessor-version":[{"id":175394,"href":"https:\/\/dmg.pro\/en\/wp-json\/wp\/v2\/portfolio\/174959\/revisions\/175394"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dmg.pro\/en\/wp-json\/wp\/v2\/media\/172209"}],"wp:attachment":[{"href":"https:\/\/dmg.pro\/en\/wp-json\/wp\/v2\/media?parent=174959"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/dmg.pro\/en\/wp-json\/wp\/v2\/portfolio_category?post=174959"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}