{"id":174930,"date":"2026-03-24T12:09:46","date_gmt":"2026-03-24T12:09:46","guid":{"rendered":"https:\/\/dmg.pro\/portfolio\/franga-bringing-bulgaria-closer\/"},"modified":"2026-09-01T08:39:41","modified_gmt":"2026-09-01T08:39:41","slug":"franga-bringing-bulgaria-closer","status":"publish","type":"portfolio","link":"https:\/\/dmg.pro\/en\/portfolio\/franga-bringing-bulgaria-closer\/","title":{"rendered":"Franga Bringing Bulgaria closer"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;70&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;5&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;5&#8243; back_color=&#8221;color-jevc&#8221; back_image=&#8221;172255&#8243; overlay_color=&#8221;color-jevc&#8221; overlay_alpha=&#8221;46&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; top_divider=&#8221;gradient&#8221; bottom_divider=&#8221;gradient&#8221; content_parallax=&#8221;1&#8243; content_parallax_safe=&#8221;yes&#8221; uncode_shortcode_id=&#8221;105311&#8243; back_color_type=&#8221;uncode-palette&#8221; overlay_color_type=&#8221;uncode-palette&#8221; front_end_with_slider=&#8221;true&#8221; el_class=&#8221;mobile-flex-bottom&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;bottom&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;194733&#8243;][uncode_slider slider_type=&#8221;fade&#8221; slider_interval=&#8221;0&#8243; slider_navspeed=&#8221;400&#8243; advanced_nav=&#8221;yes&#8221; el_id1=&#8221;slider-111384&#8243; el_id=&#8221;slider-111384&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; limit_content=&#8221;&#8221; front_end_with_slider=&#8221;true&#8221; uncode_shortcode_id=&#8221;519924&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;left&#8221; position_vertical=&#8221;bottom&#8221; gutter_size=&#8221;2&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;8\/12&#8243; uncode_shortcode_id=&#8221;193089&#8243;][vc_custom_heading heading_semantic=&#8221;h1&#8243; text_size=&#8221;fontsize-875691&#8243; text_weight=&#8221;700&#8243; css_animation=&#8221;perspective&#8221; animation_speed=&#8221;1000&#8243; uncode_shortcode_id=&#8221;177197&#8243;]Franga Bringing Bulgaria closer[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_use_pixel=&#8221;yes&#8221; position_horizontal=&#8221;left&#8221; position_vertical=&#8221;bottom&#8221; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_speed=&#8221;1000&#8243; animation_delay=&#8221;800&#8243; width=&#8221;4\/12&#8243; uncode_shortcode_id=&#8221;107349&#8243; column_width_pixel=&#8221;400&#8243;][vc_custom_heading text_size=&#8221;fontsize-155944&#8243; text_weight=&#8221;400&#8243; text_height=&#8221;fontheight-357766&#8243; uncode_shortcode_id=&#8221;292363&#8243;]2.5 million reached tourists and strategic positioning on the Polish market[\/vc_custom_heading][vc_button size=&#8221;btn-lg&#8221; radius=&#8221;btn-circle&#8221; hover_fx=&#8221;full-colored&#8221; custom_typo=&#8221;yes&#8221; font_family=&#8221;font-164090&#8243; font_weight=&#8221;500&#8243; border_width=&#8221;0&#8243; scale_mobile=&#8221;no&#8221; link=&#8221;url:%2302|title:About%20Business|&#8221; uncode_shortcode_id=&#8221;204181&#8243;]Find out more[\/vc_button][vc_empty_space empty_h=&#8221;2&#8243;][\/vc_column_inner][\/vc_row_inner][\/uncode_slider][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;873728&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;204144&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;5&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;111549&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;151590&#8243;][vc_column_text uncode_shortcode_id=&#8221;107422&#8243;]The digital campaign for the travel agency FRANGA transformed the perception of Bulgarian tourism in Poland, transcending the boundaries of mass all-inclusive tourism through a precise mix of social media and programmatic advertising.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;105990&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;172170&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;203722&#8243;][vc_custom_heading heading_semantic=&#8221;h5&#8243; text_size=&#8221;fontsize-138925&#8243; uncode_shortcode_id=&#8221;149163&#8243; subheading=&#8221;Tourist agency FRANGA&#8221;]<\/p>\n<h4>Brand<\/h4>\n<p>[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; 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text_size=&#8221;fontsize-138925&#8243; uncode_shortcode_id=&#8221;124695&#8243; subheading=&#8221;Tourist services and destination management&#8221;]<\/p>\n<h4>Sector<\/h4>\n<p>[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;198115&#8243;][vc_custom_heading heading_semantic=&#8221;h5&#8243; text_size=&#8221;fontsize-138925&#8243; uncode_shortcode_id=&#8221;177351&#8243; subheading=&#8221;B2C (Poland)&#8221;]<\/p>\n<h4>Market<\/h4>\n<p>[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;4&#8243; 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heading_custom_size=&#8221;clamp(1.875rem, 1.4063rem + 0.7813vw, 2.1875rem)&#8221;]Record click-through rate for cultural destinations[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;400&#8243; text_height=&#8221;fontheight-357766&#8243; uncode_shortcode_id=&#8221;550807&#8243; heading_custom_size=&#8221;clamp(1.125rem, 0.5625rem + 0.9375vw, 1.5rem)&#8221; text_color_type=&#8221;uncode-solid&#8221; text_color_solid=&#8221;#5b616b&#8221;]Realized conversions for the campaign period[\/vc_custom_heading][vc_empty_space][vc_button button_color=&#8221;color-969132&#8243; size=&#8221;btn-lg&#8221; radius=&#8221;btn-circle&#8221; hover_fx=&#8221;full-colored&#8221; custom_typo=&#8221;yes&#8221; font_family=&#8221;font-164090&#8243; font_weight=&#8221;500&#8243; border_width=&#8221;0&#8243; icon_position=&#8221;right&#8221; scale_mobile=&#8221;no&#8221; link=&#8221;url:https%3A%2F%2Fdmg.pro%2F%25d1%2583%25d1%2581%25d0%25bb%25d1%2583%25d0%25b3%25d0%25b8%2Fstrategicheski-konsultatzii%2F|title:Strategic%20consultations|&#8221; uncode_shortcode_id=&#8221;445623&#8243; button_color_type=&#8221;uncode-palette&#8221; icon=&#8221;fa fa-arrow-right2&#8243;]Strategic marketing[\/vc_button][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;179278&#8243;][vc_custom_heading heading_semantic=&#8221;h1&#8243; text_size=&#8221;fontsize-138925&#8243; uncode_shortcode_id=&#8221;149537&#8243;]The task[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;196919&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;300184&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;207561&#8243;][vc_column_text uncode_shortcode_id=&#8221;100703&#8243;]<\/p>\n<h4><strong>How to take Bulgarian tourism beyond the sea-beach clich\u00e9 and attract a quality audience from Poland?<\/strong><\/h4>\n<p>The main challenge for FRANGA was to establish destinations from Northeastern Bulgaria that remain in the shadow of the major resorts. Our goal was to attract the Polish tourist to authentic experiences &#8211; history, archaeology, and ecotourism, positioning Varna and the region as a destination for year-round cultural exchange.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;101419&#8243;][vc_column_text uncode_shortcode_id=&#8221;775283&#8243;]<\/p>\n<h4><strong>How to segment a market of 38 million people to discover the truly loyal traveler?<\/strong><\/h4>\n<p>Instead of mass advertising, we had to identify users with a high affinity for travel (Travel Affinity) and an emotional connection to Bulgaria. The challenge was to turn little-known sites like the Ovech fortress and Provadia-Solnitsata into desired stops for the modern European tourist.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;739419&#8243;][vc_custom_heading heading_semantic=&#8221;h4&#8243; text_size=&#8221;fontsize-138925&#8243; uncode_shortcode_id=&#8221;793380&#8243;]The solution[\/vc_custom_heading][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;300184&#8243;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text uncode_shortcode_id=&#8221;110510&#8243;]<\/p>\n<h4><strong>How to structure media planning to guarantee presence in a premium environment?<\/strong><\/h4>\n<p>We relied on synergy between <strong>Facebook Ads<\/strong> (for emotional engagement) and <strong>DV360 <\/strong>(Display &#038; Video 360) for large-scale reach across the most authoritative Polish media outlets. We selected five key locations: Shkorpilovtsi, the Ovech fortress, Provadia-Solnitsata, Tsonevo Dam, and the village of Krivini, presenting them through high-quality visual formats.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;109626&#8243;][vc_column_text uncode_shortcode_id=&#8221;728677&#8243;]<\/p>\n<h4><strong>Who is the &#8220;ideal&#8221; Polish tourist and where is he?<\/strong><\/h4>\n<p>We focused on five strategic Polish voivodeships (Masovian, Silesian, Greater Poland, etc.), where interest in Bulgaria is historically the highest. Detailed targeting covered the 40+ audience, which has higher purchasing power and a sentiment toward the destination, combined with AI-based segmentation by interests in eco and cultural tourism. <\/p>\n<h4><strong>How to turn content into a click magnet?<\/strong><\/h4>\n<p>We implemented a series of static and video creatives that &#8216;tell&#8217; the story of the locations. The ads were broadcast on the largest Polish portals such as onet.pl, wp.pl, and olx.pl, ensuring that the FRANGA brand stood alongside the most authoritative information sources in Poland.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;149062&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;152390&#8243;][vc_single_image media=&#8221;174923&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;148016&#8243;][vc_single_image media=&#8221;174924&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;131757&#8243;][vc_single_image media=&#8221;174925&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;165326&#8243;][vc_single_image media=&#8221;174926&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;128439&#8243;][vc_single_image media=&#8221;174927&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;344860&#8243;][vc_single_image media=&#8221;174928&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;352877&#8243;][\/vc_column][\/vc_row][vc_section back_color=&#8221;color-wayh&#8221; overlay_alpha=&#8221;50&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;737315&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;5&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;5&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;159245&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;989192&#8243; el_id=&#8221;02&#8243; el_class=&#8221;02&#8243;][vc_single_image media=&#8221;174929&#8243; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;one-one&#8221; advanced=&#8221;yes&#8221; media_overlay_opacity=&#8221;50&#8243; media_overlay_anim=&#8221;no&#8221; media_text_anim=&#8221;no&#8221; media_image_anim=&#8221;scroll&#8221; media_image_scroll_val=&#8221;2&#8243; media_padding=&#8221;2&#8243; uncode_shortcode_id=&#8221;155277&#8243;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;118655&#8243;][vc_custom_heading heading_semantic=&#8221;h1&#8243; text_size=&#8221;fontsize-138925&#8243; text_weight=&#8221;400&#8243; uncode_shortcode_id=&#8221;546728&#8243;]The results[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;h5&#8243; text_size=&#8221;custom&#8221; text_weight=&#8221;400&#8243; text_height=&#8221;fontheight-357766&#8243; uncode_shortcode_id=&#8221;793673&#8243; heading_custom_size=&#8221;clamp(1.125rem, 0.5625rem + 0.9375vw, 1.5rem)&#8221;]<\/p>\n<h4>The campaign confirmed the enormous potential of specialized tourism niches:<\/h4>\n<ul>\n<li><strong>Demographic dominance<\/strong>: The data confirmed our hypothesis &#8211; 58.8% of the total interest came from the 45+ age group, with women (54%) being the more active party in travel planning.<\/li>\n<li><strong>Record achievements by sites<\/strong>:<br \/>\nSolnitsata and Ovech: Achieved exceptional success in the Display network with a CTR of 4.62% and 4.37%, respectively. These values are nearly ten times the industry average for display advertising, which is definitive proof of surgical precision in targeting and the strong visual impact of the creatives. <\/li>\n<li><strong>Shkorpilovtsi<\/strong>: Generated over 1.7 million impressions, becoming the most recognizable visual element of the campaign.<\/li>\n<li><strong>Channel efficiency<\/strong>: The programmatic environment (DV360) provided access to &#8216;premium&#8217; readers, while Facebook generated the massive volume of 100,000+ interactions.<\/li>\n<\/ul>\n<p>[\/vc_custom_heading][vc_empty_space empty_h=&#8221;2&#8243; medium_visibility=&#8221;yes&#8221; mobile_visibility=&#8221;yes&#8221;][vc_button size=&#8221;link&#8221; btn_link_size=&#8221;h4&#8243; btn_link_underline=&#8221;btn-underline-out&#8221; custom_typo=&#8221;yes&#8221; font_family=&#8221;font-164090&#8243; font_weight=&#8221;500&#8243; scale_mobile=&#8221;no&#8221; link=&#8221;url:https%3A%2F%2Fdmg.pro%2Fen%2Fservices%2F|title:Services|&#8221; uncode_shortcode_id=&#8221;139499&#8243;]Find out about our services[\/vc_button][\/vc_column][\/vc_row][\/vc_section][vc_row row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;131765&#8243;][vc_column width=&#8221;1\/2&#8243;][vc_custom_heading uncode_shortcode_id=&#8221;192683&#8243;]The services[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;191886&#8243;][uncode_list icon=&#8221;fa fa-check-circle&#8221; uncode_shortcode_id=&#8221;352163&#8243;]<\/p>\n<ul>\n<li>Development of a digital strategy for entering a foreign market.<\/li>\n<li>Media planning and buying on the international market<\/li>\n<li>Programmatic advertising in premium Polish inventory (DV360).<\/li>\n<li>Targeting &#038; Audience Segmentation based on geographic and demographic principles.<\/li>\n<li>Creative strategy and ads formats design.<\/li>\n<li>Copywriting in a foreign language (adapting messages for the Polish market).<\/li>\n<\/ul>\n<p>[\/uncode_list][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;628473&#8243;][vc_column width=&#8221;1\/2&#8243;][vc_custom_heading uncode_shortcode_id=&#8221;187114&#8243;]The team[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;820243&#8243;][vc_column_text uncode_shortcode_id=&#8221;158292&#8243;]<strong>Account management &#038; digital advertising<\/strong>: Natalia Kirilova<br \/>\n<strong>Copywriting<\/strong>: Yana Logofetova<br \/>\n<strong>Design<\/strong>: Aleksandra Dimitrova<br \/>\n<strong>\u0412\u0438\u0434\u0435\u043e<\/strong>: Kristian Georgiev[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;193780&#8243;][vc_gallery el_id=&#8221;gallery-748082&#8243; gutter_size=&#8221;3&#8243; single_overlay_opacity=&#8221;50&#8243; single_padding=&#8221;2&#8243; uncode_shortcode_id=&#8221;687930&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;70&#8243; override_padding=&#8221;yes&#8221; 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