How to establish a new player in the highly competitive functional beverage sector through a single campaign?

Following a won pitch, DMG took on the responsibility for Isosport’s first large-scale presentation.

The challenge was to turn the brand into a synonym for an active lifestyle, addressing both professional athletes and people with busy everyday lives. The main goal was to build an emotional connection (‘Top of Mind’) that would transform the product from a functional liquid into ‘fuel’ for personal success.

How to visualize the transition of energy in order to reach the mass market?

We developed the creative concept ‘Energy for Every Day’, based on the idea of the relay – the energy passed from person to person. To achieve this, we produced 3 parallel stories with different characters (an off-road cyclist, a jogger, and a fitness enthusiast) who overcome their limits with the help of Isosport.

How to structure a 6-month presence that does not lose momentum?

We built a 360-degree media mix covering every touchpoint of the consumer’s daily life:

• TV commercial: For mass reach and brand legitimation.
• Digital ecosystem: Explosive presence on TikTok (for the youth audience), Meta, and YouTube.
• Programmatic (DV360): Utilizing banner formats and the innovative Connected TV (CTV) environment for precise interest-based and geolocation targeting.

We handled the full cycle of the project: from scripts and large-scale video production to strategic media planning and the purchase of TV and digital inventory.