The official launch of the German icon Gaggenau on the Bulgarian market was marked by an exclusive event that brought together the elite of the architectural community and set a new standard for corporate presentation.
Brand
Gaggenau
Year
2025
Sector
Ultra-luxury home appliances
Market
B2B / High-end B2C
Events
70+
High-end networking
Presence of leading architects and interior designers from across the country
Events
1500+
Architects and designers
Synergy among BSH, АИДБ and the commercial partner „Vеtо“.
Events
1
Brand authority
Establishing the showroom in the city of Plovdiv as a leading destination for luxury technological solutions.
The task
How to present a brand with over 340 years of history in a way that meets the expectations of the most demanding audience?
Gaggenau is not just a brand, but a symbol of uncompromising quality and professional standards in a home environment.
The challenge before us was to organize the official opening of the first showroom in Plovdiv, turning it into a significant event for the architectural and design elite in Bulgaria. The goal was not merely a physical presence, but an emotional and professional legitimization of the brand among the professionals who shape the living environment of the end consumer.
The solution
How to create an ‘unlimited’ context for a brand that knows no limits?
We built the concept around professional dialogue. Instead of a standard opening, we opted for an expert panel featuring proven authorities in architecture. This strategic partnership with the Designer’s Club (under AIDB) allowed us to position GAGGENAU at the center of a discussion on innovation and interior aesthetics.
How to translate global philosophy locally??
We organized the visit of Gregor Smekar, who presented in-depth the heritage and future of GAGGENAU. Our role included full management of the event on October 24, 2025 – from guest management to professional photo and video coverage, ensuring that every detail reflected the German precision inherent in our client’s DNA.
The results
The success of the project is measured not only in attendance, but also in long-term brand equity:
- Institutional positioning: GAGGENAU was officially recognized as a leading factor in the luxury appliances market in Bulgaria from its very first step.
- Professional response: The event generated direct contacts and laid the foundations for partnerships between the brand and leading architectural studios.
- Effective visibility: The combination of physical presence and digital content turned the new showroom in Plovdiv into a hot spot for professionals and connoisseurs.
- Proven capacity: DMG confirmed its ability to service top-tier brands, offering a symbiosis between strategic planning and flawless offline execution.
The services
- Developing a complete concept for the B2B event.
- Strategic PR and partnership management (AIDB, Veto).
- Logistics and event management.
- Guest Relations
- Copywriting and creative strategy.
- Professional photo and video shooting (Post-production).
The team
Account Manager: Yana Logofetova
Organization & Logistics: Valentin Todorov
Copywriting: Lora Traykova, Yana Logofetova
Design: Aleksandra Dimitrova
Video: Kristian Georgiev